A financial influencer or ‘FinFluencer’, is a person who gives information and advice to investors on financial topics — usually on stock market trading, personal investments like mutual funds and  insurance, primarily on various social media platforms. They might be compensated by the business offering the product or service. Recently, on the sidelines of an industry conference, a senior official of the Securities and Exchange Board of India (Sebi) indicated that they are working in forming guidelines for ‘finfluencers’. They have reason to worry that such unregulated and unlicensed self appointed advisors are putting consumers financial investment at risk.

Current Challenges

For the sake of transparency, and tracking all the influencers, one needs to assume that any code of conduct will also include all influencers from the mainstream media (TV, Print, Digital). Read More